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join Forankra
Are you looking for a stimulating working environment in a human-scale company with the strength of a European group ?
You've come to the right place!
For over 40 years, we have been experts in the fields of safe transport and load transfer, lifting and handling, within a European group specialising in these sectors. Proud of our corporate culture, our strong values are shared throughout the group, while giving each individual considerable freedom of action.
We are also committed to a recruitment policy that encourages the integration of employees from diverse, equitable and inclusive backgrounds. We believe that each individual brings unique added value to our company.
Joining our team means benefiting from a dynamic and friendly working environment, where every member of the team can flourish and develop professionally.
We are convinced that the success of our company depends on the quality of our employees.
So if you'd like to be part of our adventure, don't hesitate to join us ! We look forward to discovering your talent and expertise.
The recruitment process at Forankra
When looking for new talent, we work with a number of trusted recruitment agencies. Their teams of qualified professionals help us to find competent and motivated candidates who match our values and recruitment needs.
After applying on their website or by email, applications are carefully reviewed. If the application matches the profile sought, the candidate is called back for an initial phone interview.
Following this discussion, we select several candidates for an initial interview at our offices in Mions : we take the time to listen to each candidate and understand their motivations and skills for the position.
The process continues with a second interview with executive management to finalise our recruitment process : we want to make sure that each candidate matches our values and recruitment needs.
So if you're interested in joining Forankra, apply now !
Our recruitment offers :
Join the Forankra Group, the French subsidiary of a European leader specialising in the marketing of products and solutions related to safety in road, air and maritime transport.
In addition to being part of a great international group, you will join a company with around 50 employees where the SME spirit is very much alive (strong values, strong corporate culture, flexibility, versatility in tasks, mutual support within teams).
Job description
Are you familiar with SEO/SEA/Ads? We are offering you the opportunity to lead the digital acquisition strategy for a multi-subsidiary group!
Within the marketing department, supported by Virginie, Marketing Manager, you will be responsible for participating in the digital development of the entire group by carrying out the tasks of SEO/SEA/Ads Traffic Manager for all subsidiaries.
Your main objective will be to manage the natural and paid search engine optimisation strategy to bring three sites developed under PrestaShop to the top of Google search results and maximise their qualified traffic.
Your tasks:
SEO optimisation on PrestaShop
• Technical SEO audit of the three PrestaShop websites (structure, markup, speed, responsiveness, indexing).
• Creation and optimisation of content (product descriptions, categories, blog) in accordance with SEO best practices.
• Implementation of a targeted netlinking strategy.
Participation in the digital communication strategy
• Development of digital communication campaigns (emailing, LinkedIn, newsletters, etc.) in line with current events and the editorial schedule.
• Management of online advertising on specialised websites.
Management of acquisition campaigns (SEA/Google Ads)
• Creation, management and optimisation of Google Ads campaigns (search, shopping, remarketing).
• Analysis of high-performing keywords via Google Keyword Planner and integration into campaigns.
• Coordination with agencies or freelancers if necessary.
Performance monitoring and reporting
• Regular monitoring of SEO positions, traffic, bounce rate and conversion rate via Google Analytics, Search Console and Data Studio.
• Development of weekly dashboards for KPI monitoring.
Testing & continuous improvement
• Conducting A/B testing on landing pages.
• Proposing UX/UI optimisations to increase conversion rates.
Competitive & technological monitoring
• Active monitoring of direct competitors and SEO/SEA trends.
• Strategic recommendations to remain competitive in SERPs.
Package
• Fixed salary: 13 months
• Profit sharing and collective bonuses
• 39 hours per week, flexible hours: 8 a.m. to 5 p.m. or 9 a.m. to 6 p.m.;
• Meal allowance (60% company / 40% employee);
• 100% health insurance coverage (including family) + Health advance card (no need to pay upfront);
• 1 to 2 days of remote work per week after the trial period.
Required profile
You have at least 3 years of experience in a similar position outside of work-study programmes.
You are familiar with the digital environment and the challenges of SEO/SEA. You are curious and enjoy keeping up with the constant changes on the web.
You are familiar with Office Suite and Google tools (Analytics, Tag Manager, Search Console, etc.).
In order to express your creativity and sense of innovation, knowledge of certain graphic design software, such as InDesign, Photoshop and Illustrator, would be an advantage.
Working closely with the group and its subsidiaries, English language skills are appreciated.
You will need your own transport to travel to the site in Mions (south of Lyon).
Contact : virginie.guillot@forankra.fr
Forankra is the French branch of a European leader specialising in the marketing of equipment and solutions for road and sea transport safety and logistics operations to the B2B sector, hauliers, industries and logistics bases.
Our strong growth has led us to strengthen our sales team and create the position of Assistant Sales Manager to manage and supervise a team of 4 sedentary sales technicians in Mions.
As the Sales Director's right-hand man, you will be responsible for the day-to-day support of a stable, motivated and professional team.
Your tasks :
- Discussing, advising and leading a sales team of 4 Sedentary Sales Technicians
- Managing, monitoring and developing sales activity by implementing an effective strategy
- Applying the company's sales policy and ensuring compliance with sales processes
- Keeping a constant watch on the market, identifying opportunities and helping to implement sales initiatives
- Contribute to optimising sales performance through ongoing training of the team and effective management of the CRM and internal reporting
- Facilitate inter-departmental exchanges (Purchasing, Engineering, Logistics, Sales, Accounting)
You will like :
- Joining a human-sized structure belonging to a major group
- Working as a local manager, close to and attentive to your team
- Acting as a real link and right-hand man to the Sales Director
- Supporting a stable, experienced team with new recruits to come
Profile : With a BAC +3/5 (Sales and/or Technical) qualification, you will have initial experience in managing a team of sedentary sales representatives, ideally in an industrial, transport or logistics environment.
You have the ability to work independently while collaborating closely with management. In addition to your in-depth knowledge of sales techniques and business practices, you have excellent communication, team-building and problem-solving skills.
Contact : alexandre.tisserand@forankra.fr
At Forankra we believe that every talent is unique and can bring added value to our company. That's why we're always open to spontaneous applications.
Why join us?
- Stimulating working environment : we offer a working environment where creativity and initiative are encouraged
- Professional development : we invest in the training and development of our employees to help them reach their full potential
- Team spirit : working at Forankra means joining a team where mutual support and collaboration are at the heart of our values
- Innovative projects : take part in ambitious and innovative projects that are shaping the future of our sector
How to apply ?
If you're passionate about what we do and think you can make a difference, we'd love to hear from you. Send us your CV, specifying the position or field you are interested in, to the following e-mail address: alexandre.tisserand@forankra.fr
We will give your application careful consideration and get back to you if your profile matches our current or future needs.
About Forankra
Forankra is the French branch of a European leader specialising in the business of equipment and solutions for road and sea transport safety and logistics operations to the B2B sector, carriers, industries and logistics bases.
We look forward to hearing about your career path and discussing the opportunities available to you within our company.